TR How Restaurants Take Commission-Free Orders — Setup Guide | İletmen TekEkran
Key Takeaways
- Average commission to food platforms is around 18%; on 1,000 monthly orders that equals 27,000 TL.
- To take commission-free orders a restaurant needs its own digital menu and a single link.
- The link goes on Instagram, WhatsApp, Google Business and QR code; customers order direct.
- You pay a flat service fee per order; ours is 5.99 TL. No commission.
- Setup takes 30 seconds; the first order can arrive the same day.
Why does commission matter so much?
Picture a small-to-midsize restaurant. 1,000 orders a month, 150 TL average basket — that's 150,000 TL in monthly revenue. Most orders come from delivery platforms and the average commission is 18%.
This restaurant loses 27,000 TL to commission every month. 324,000 TL a year. Three staff salaries. The cost of opening a new location. Gone to commission.
But weren't these customers coming anyway? Not exactly. Many of them already knew you from Google or Instagram. Because the platform sat in between, they ordered through the platform instead of from you. You paid the commission.
What is your own order channel?
Your own order channel is a digital system where customers order from you without anyone in between. At its simplest:
- You have a digital menu — prices, photos, categories.
- That menu has a link.
- You place the link where customers can find you.
- Customer taps, fills their basket, pays.
- Order lands directly in your kitchen.
The difference: no platform commission. Every lira the customer pays lands in your account. We charge a flat 5.99 TL service fee per order. 1,000 orders is 5,990 TL — a fifth of platform commission.
What do you need?
- A smartphone or computer
- Your restaurant name and address
- Your menu (items and prices)
- Product photos (nice to have, not required)
- Your bank account number (for payments)
How to set it up
Go to iletmen.com.tr/tekekran. Click "Sign up now." Enter your phone, confirm the code. Fill in restaurant info.
Pick your location on the map. This matters — you define your delivery zone. No orders from the wrong area.
Build your menu. Add categories (starters, mains, desserts). List items in each category. Enter prices. Upload photos if you have them.
Configure payments. Cash at door, card at door, online payment — choose what you accept. Online payment uses our Kuveyt Türk virtual POS infrastructure.
Done. You get a link. That's your digital menu.
Where does the link go?
Wherever the link lives, a new order can come from. The 7 best spots:
- Your Instagram bio. Customer sees your restaurant on Instagram and taps the link to order.
- Your Google Business page. People search "best pide near me," see the link, click.
- WhatsApp Business profile. The link goes as an auto-reply when customers message you.
- TikTok bio. Restaurants that post videos get heavy order flow from here.
- Facebook page. Attach the link to the "Order" button.
- QR code. Print on menu cards, tables, receipts. Customers scan with their phone.
- Old order receipt. "10% off next direct order — click the link."
The first three months are critical
Customers have habits. If they've been using platforms for years, they won't reach you direct immediately. The first three months need incentives.
Simple campaign: "15% off if you order through this link." Or "Direct order = free drink." Two or three months in, habits switch. And direct-order customers are 40% more likely to reorder than platform customers.
Capture the meal-voucher customer too
Corporate employees use meal vouchers: MetropolCard, Multinet, Edenred, iWallet. Accepting these opens the corporate customer base in office neighborhoods. We've integrated these cards; you enable them with one click.
Payment lands directly in your account
Every lira the customer pays online goes straight to your account. No middleman, no wait. Kuveyt Türk virtual POS handles 3D Secure payments. Customers with saved cards reorder in three seconds.
No courier headache either
Order comes in — who delivers? You have three options. Your own couriers go into the system with GPS tracking. Use our pool couriers at a fixed per-package rate. No couriers at all? Tap "Find Courier" and a partner company in your area sends one.
What's your goal in 90 days?
Day 30: system live, link in 4-5 places, first orders received. Day 60: meal-voucher integration live, WhatsApp outreach done. Day 90: 20% of total orders come from your own channel.
Conclusion
Taking commission-free orders isn't complicated. A 30-second signup, a single menu link, and a few places to post it. Instead of thousands of lira in commission every month, you run orders at a flat 5.99 TL. Take the first step today.